Search Everywhere Optimization – Visibility across all platforms
- Rainer Leithner
- 6 days ago
- 2 min read
From SEO to SEO+
Traditional search engine optimization has lost its monopoly.
Today, visibility is created across many channels simultaneously—Google, ChatGPT, Perplexity, Gemini, and social platforms.
The new approach is called Search Everywhere Optimization.
New metrics for a new world
Old metrics such as impressions or positions beyond page 2 have become obsolete.
Today, the following are more relevant:
Top 10 and top 20 performance
Branded search volume as a measure of brand awareness
Engagement, conversion, and user intent instead of pure click numbers
Traffic from AI platforms – such as ChatGPT or Gemini responses
Rethinking content
If you want to remain visible in the future, you have to design content in such a way that it can be understood and cited by AI:
Structured data and schema markup are mandatory.
Content should provide clear, self-contained answers (“What is X?”, “How does X work?”).
Human expertise remains crucial – pure AI texts lose quality due to the phenomenon of Model Autophagy Disorder (MAD) when AI increasingly processes AI material.
Tools that provide orientation
In a fragmented data landscape, precise insights count more than complete data sets.
OTC-Cube's Keyword Optimizer bundles search data from 15 European countries – including on-site, off-site, and LLM sources – and identifies potential before it appears in the visibility index.
Combined with Brandtelligence, this creates an overall picture: where your brand stands, how your keywords are performing, and on which platforms you are really being found.
Conclusion: evolution instead of revolution
The num=100 change and the rise of AI search are no coincidence, but two sides of the same development:
SEO is becoming more data-driven, semantic, and brand-oriented.
The principles remain the same—relevance, quality, trust—but their application is shifting.
Those who rethink now will gain an edge in an environment where visibility is no longer sought but understood.
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