OTC-Cube Product Blog

The market for AI search optimization is projected to grow to $33 billion by 2034. For CHC brands, this isn’t just an abstract statistic—it’s a concrete competitive challenge that will be decided today.

AI search engines like ChatGPT, Gemini, and Perplexity have transformed the search behavior of millions of consumers—quietly, rapidly, and with far-reaching consequences for CHC brands.

The rules of the game in the consumer healthcare market are undergoing a fundamental shift. Brands that want to remain visible today must optimize their presence where consumers are actually looking—and that is increasingly in AI-powered systems. Our BrandTelligence approach shows how this can be achieved.

Anyone who still thought in 2024 that a solid shop pharmacy presence and a little SEO would be enough will realize in 2026 that the air is getting thinner. Today, competition is no longer based on mere presence, but on data intelligence and algorithmic relevance. Here are the three key trends that will make the difference between market leaders and laggards in 2026.

Traditional search engine optimization has lost its monopoly. Today, visibility is created across many channels simultaneously—Google, ChatGPT, Perplexity, Gemini, and social platforms. The new approach is called Search Everywhere Optimization.

AI Overviews, ChatGPT, and voice search are transforming how users search — and how brands stay visible.