OTC-Cube Product Blog

Traditional search engine optimization has lost its monopoly. Today, visibility is created across many channels simultaneously—Google, ChatGPT, Perplexity, Gemini, and social platforms. The new approach is called Search Everywhere Optimization.

AI Overviews, ChatGPT, and voice search are transforming how users search — and how brands stay visible.

SEO in a Data Crisis? Not Quite. In September 2025, Google removed the &num=100 parameter — a small detail with a huge impact. We’ll show you why fewer data will mean deeper insights in the future — and how the OTC-Cube Keyword Optimizer will guide you safely through the new search landscape.

In a market that changes daily, observation is no longer enough. Brands need to understand, act, and optimize—immediately. This is where OTC Cube Optimizers come into play. They translate data into decisions, make complexity understandable, and show where the next step will make the biggest difference.

Anyone who wants to be successful in today's European CHC market is familiar with the problem: data is available everywhere, but it is fragmented, incomplete, and often not comparable. Prices change daily, competitors adapt their strategies, new players appear on platforms—and marketing decision-makers run the risk of always being one step behind.

Algorithms have long been determining our everyday lives—consciously or unconsciously. They decide what content we see, what products we buy, and which brands prevail. For companies, this means that visibility has become a lifeline. Without visibility, there are no customers, no sales, and no success.