Visibility in the age of AI: How BrandTelligence brings brands to the forefront

Algorithms have long been determining our everyday lives—consciously or unconsciously. They decide what content we see, what products we buy, and which brands prevail. For companies, this means that visibility has become a lifeline. Without visibility, there are no customers, no sales, and no success.

But the rules have changed. At the Vision A conference, Martin Schwarz made it clear how dramatically search behavior is currently changing—and why traditional strategies are no longer sufficient.

From search engine to answer system

In the past, users would type a few keywords into Google and click through links. Today, they ask their devices specific questions—and expect equally specific answers. Generative AI and LLMs such as ChatGPT have massively changed this behavior. More than half of Germans already use AI-supported systems, and the figure is even higher among younger people.

Google itself has also responded to this: With the AI Overview, often referred to as “Position 0,” an answer box appears above the search results, displacing classic hits and even paid ads. For brands, this is both an opportunity and a risk: Those who appear here gain visibility. Those who are missing lose customer contacts—even before they are established.

Visibility is not a sprint

Many experts now talk about SEO, AEO, or GEO. At OTC-Cube, we translate it more simply: it's about content that is properly prepared and appears at the right moment in the right place. Visibility in the digital space is like a good recipe: only those who know the right ingredients, spices, and temperatures can achieve a harmonious result.

But unlike cooking, success can be measured here. This is exactly where our new solution comes in.

The answer is BrandTelligence

With BrandTelligence, we have developed a tool that makes brands visible in the age of AI searches. Our platform combines data from search engines and AI systems with competition and content analyses. It monitors how a brand is found and which content performs well on a daily basis—and uses this information to provide concrete recommendations for the next steps.

What makes it special is that BrandTelligence is not a one-off project, but an ongoing process. The longer the optimization runs, the better the results. Companies learn how their brand is perceived in the digital “response world” – and can actively control whether it appears at the decisive moment.

A marathon that's worth it

Those who rely on traditional visibility today run the risk of being overtaken by the new mechanisms. With BrandTelligence, we offer a solution that puts brands at the forefront early on—where purchasing decisions are made long before they are finalized.

Our mission at OTC-Cube is to optimize brands not only for search engines, but for the future of search itself: for answers, for recommendations, for genuine visibility.