Transparency in the CHC market: How to create your competitive advantage.

Anyone who wants to be successful in today's European CHC market is familiar with the problem: data is available everywhere, but it is fragmented, incomplete, and often not comparable. Prices change daily, competitors adapt their strategies, new players appear on platforms—and marketing decision-makers run the risk of always being one step behind.

This is exactly where OTC-Cube comes in. For the first time, the solution combines data from over 50 European mail-order pharmacies with major portals such as Amazon, Google Search, Google Shopping, Medizinfuchs, and dm. The result is a data landscape that creates transparency where previously only individual perspectives were possible. In Germany, OTC-Cube is the market leader with the broadest mail-order pharmacy coverage, more than 3,000 PZNs, and a two-year price history—making developments visible that other tools overlook.

But the data alone is only the beginning. How it is used is crucial. In the onboarding workshop, we work with our clients to define the truly relevant markets and competitors. This means that comparisons are not made using abstract ATC4 classes, but rather with the brands that are actually competing for the same target group. This results in analyses that provide precise answers to the questions that really matter: Which products are selling well? Where is my brand losing visibility? Which channels are driving sales—and which are not?

Intelligent modules such as product and channel optimization, keyword analysis, and journey optimization transform pure observation into active control. Automated reports, sell-out data, and alerting functions enable teams to respond immediately—whether in marketing, sales, or category management.

Particularly important: OTC-Cube does not stand still. We are continuously developing the solution through constant updates and new features. The service team is also available at any time to answer individual questions quickly and easily. This ensures that our customers are always one step ahead of the competition, not only today but also tomorrow.

Technologically, we rely on state-of-the-art, AI-optimized scraping methods. These enable data collection that is more accurate, faster, and more reliable than conventional approaches. For our customers, this means fewer blind spots, more basis for decision-making, and more control over their own brand performance.

Ultimately, it's not about the data itself, but about how data can be used to gain a competitive advantage. With OTC-Cube, brands have the opportunity to clearly understand their position in the market, optimize it in a targeted manner, and further develop their strategies on a sound basis.

OTC-Cube – because there is no second place in a dynamic market.